Putting the new rules to work

Google Buzz has rolled out a new API that allows third-party applications like TweetDeck, Seesmic and Boxee to read Buzz messages and post to the services.  Now the question is whether it is too late to save Buzz.

Buzz started with a splash, followed by a series of privacy gaffes (Gmail users were members whether they asked to be or not), and since then things have just settled down. My sense of the current status is that all the air has gone out of its sails. Nobody goes to Buzz as a matter of habit like they do with Facebook and Twitter. It just sort of sits there, picking up tweets from Gmail users. I don’t think I’ve ever heard anyone say “I can’t wait to post that on Buzz.”

But third-party applications could change that. The service itself is worth saving. It’s well designed and intuitive, capable of carrying much longer messages than Twitter, and it doesn’t have the Facebook privacy baggage.

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